We're all familiar with the typical xAPI use case that measures learning outcomes and shows dashboards or analytics over learning experiences, but what about use cases that capture other types of experiential data? Nextech AR is doing something truly innovative with xAPI. They are using xAPI and Veracity Learning to measure experiential interactions with their embedded technology within an e-commerce platform and AR-driven advertisements. Augmented Reality has become a disruptive technology across all industries, but adding it to e-commerce really immerses consumers by offering interactive 3D and 360° product visualizations. Check out our latest xAPI case study on Nextech AR's unique instrumentation of xAPI, now integrated with their augmented reality and e-commerce product offerings. Not only does this provide useful analytics and dashboards to their e-commerce and augmented reality platform customers, but it also provides insights into Nextech AR's product strategy. While xAPI was originally created to track learning experience data, remember that it can be used for tracking a variety of other types of experiential data as well.
Those new to xAPI are often looking for real world examples and success stories that resonate with them. Looking for more examples? Check out our other xAPI case studies area on LRS.io.
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